The Brand Archetypes guide

Free Guide · Pre-Shoot Creative Direction

The Brand Archetypes

10 Visual Identities to Define Your Next Brand Photoshoot.

Before you decide what to wear, decide who you’re becoming. Discover your brand’s signature energy, aesthetic and visual identity.

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The Edit

Ten identities. Choose the ones that tell your story.

  1. 01The Soft FeminineGraceful · Romantic · Radiant
  2. 02The Dark FeminineMagnetic · Mysterious · Commanding
  3. 03The Female Mafia CEOPowerful · Unapologetic · Untouchable
  4. 04The Barefoot GoddessFree · Earthy · Sensual
  5. 05The MuseEthereal · Poetic · Alluring
  6. 06The VisionaryBold · Innovative · Expansive
  7. 07The ArtistExpressive · Original · Unconventional
  8. 08The Thought LeaderIntelligent · Influential · Assured
  9. 09The Dolce Vita HeiressSophisticated · Effortless · Indulgent
  10. 10The Modern MysticIntuitive · Sacred · Transformative

You don’t need all ten. You need the ones that tell your story.

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